Six-month study found five insights into the current public view on all types of vaccines
Messages on social media received more positive response if they focused on personal choices and gratitude for being vaccinated rather than “moral obligations” to do so
People with low confidence in vaccines have two main concerns: low trust in the system and concerns about side-effects and safety
Data for the study was gathered from publicly available online sources, including social media and blogs from Q4 2020 up until April 2021
Geneva, Switzerland, 25 May 2021 – A new study released today outlines the public discourse around vaccine confidence.
The research, conducted by the World Economic Forum and NetBase Quid, an analytics platform for consumer and market insights, looked at publicly available content from social media platforms and blog over a six-month period.
Analysis of online conversations paints a picture of vaccine confidence
Analysis of online conversations paints a picture of vaccine confidence 25 May 2021 London School of Hygiene & Tropical Medicine London School of Hygiene & Tropical Medicine https://lshtm.ac.uk/themes/custom/lshtm/images/lshtm-logo-black.png
Messages focusing on personal choice rather than moral obligations receive a more positive response on social media Share
A new report based on analysis of people’s conversations about vaccination on social media and websites provides a range of insights to help increase our understanding of what drives confidence in vaccines.
The report was conducted by the World Economic Forum and analytics platform NetBase Quid, with expert support from the Vaccine Confidence Project at the London School of Hygiene & Tropical Medicine.
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5 ways data can help build trust in vaccines
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This article is brought to you thanks to the collaboration of The European Sting with the World Economic Forum.
Author: Bob Goodson, President and Co-Founder, NetBase Quid
The private sector has proven more agile that the public sector as organizations have struggled during the pandemic to keep up with change.
The public sector can learn from strategies to build consumer trust and expand market share.
A new World Economic Forum report outlines 5 ways to build trust in vaccines, by understanding the drivers of vaccine confidence.
Low vaccine confidence is one of the world s most pressing public health problems. While it has been a challenge since the first vaccines were invented, in the 21st century, the public discourse about vaccines has moved online bringing new challenges and opportunities. This paper explores online communication about vaccines in the last six months, offering insights into how positive, and negative, messages spread. The data analysis was conducted by NetBase Quid, an analytics platform, with additional input from the Vaccine Confidence Project at the London School of Hygiene and Tropical Medicine.
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