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ASX-listed firm Forbidden Foods has launched a range of walnut/macadamia oil fortified with algal omega-3 in China and Australia based on consumer trends seen on major e-commerce platform Alibaba Tmall.
Launched under the brand FUNCH, the new products consist of walnut oil fortified with algal docosahexaenoic acid (DHA) oil in a 50ml dropper format or a 250ml bottle, and the same formats are available for the macadamia oil.
The oil could be added to cereals, cooked grains, cooked mashed vegetables, and salads, but the dropper version is specially designed for parents to add to the meals of their babies age six months and above, while the 250ml bottle version is meant for family consumption.
Forbidden Foods enters emerging baby food seasoning category with FUNCH brand
The company believes the use of plant-based oil in the baby seasoning category will deliver significant upside within the mature edible oil sector. New products launched by Forbidden Foods within the FUNCH brand.
Forbidden Foods Ltd (ASX:FFF) has launched a new Australian plant-based edible oil range targeting the emerging baby food seasoning category within the FUNCH
® brand.
FUNCH has continued its focus on expanding its nutritious Australian infant & toddler, health and nutrition range of products.
According to the company, these edible oil seasonings fortify infant and toddler meals with the essential nutrients needed during the crucial stages of early cognitive development.