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Following a concerning increase in water-related deaths last year, the Mineral Products Association is one of over 50 organisations that are for the first time issuing coordinated water safety advi.
Cornwall recorded the highest number of drowning deaths of any UK region over the past five years, the latest figures reveal.
Data shows 80 people drowned in the county during this period, the equivalent of more than one every month, followed by 55 in Devon and 54 in Kent.
The figures from The National Water Safety Forum show men are far more likely to die in the water than women, making up 82 per cent of total fatalities, with young men aged 21 to 25 the most affected age group.
Almost half of all those who drowned had not intended to enter the water, according to the data.
WELSH families who have lost loved ones to drowning have united to launch the first Welsh Drowning Prevention Strategy. The strategy launched by Lesley Griffiths MS, Welsh Government Minister for Environment, Energy and Rural Affairs, has been drawn up by Water Safety Wales, a collaboration of individuals, communities, charities and public and private sector organisations with an interest in water safety and drowning prevention. It aims to reduce water related deaths and incidents in Wales by promoting the importance of a consistent and effective approach to water safety. Lesley Griffiths said: “Our coastal and inland waters are a jewel in the Welsh crown enjoyed by millions of people each year. Sadly too many people are losing their lives to water related fatalities. We support Water Safety Wales’ belief these deaths are preventable.