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Click the thumbs up >Alphabet GB has launched Alphabet Motion, a new Personal Contract Hire (PCH) platform developed to suit corporate customers who ve opted to take cash instead of a company car.
The new platform was built in response to a shift in demand witnessed by the firm for personal leasing over the past year, which has seen typical company car drivers move to cash alternatives.
Gavin Davies, general manager Customer Account Management at Alphabet, said: “Historically, we’ve focused on developing services primarily for businesses, so expanding into Personal Contract Hire is a significant and exciting step for us. We spotted the demand and gap in the marketplace for PCH at the start of 2020, and this has continued to grow throughout lockdown, making now the perfect time to launch Alphabet Motion.