Digital biomarkers are changing the health and wellness space and are a big piece of the personalized nutrition puzzle.
Lux Research recently unveiled their Take on the Future of Digital Biomarkers report, which looks at key factors to help them gauge the tools market readiness.
Appearing on the NutraCast, Lux Research analyst Dani Bradnan said traditional biomarkers are things like ultrasounds, EKGs and biopsies,
“where digital biomarkers come in are when you re able to actually develop a biomarker from data that is collected continuously and in a non-invasive way from some of the really interesting digital tools that we re starting to see in the consumer marketplace. So things like Fitbit, and Amazon which again, non-invasively and continuously measure markers of things like heart rate and sleep and all of these other metrics where we are able to really get a better snapshot of what an individual s body is functioning like and so you end up wit
Top trends in performance and active nutrition FrieslandCampina Ingredients has identified the pursuit of health and wellbeing, personalised nutrition, convenience and sustainable authenticity as the four key trends that will shape the performance and active nutrition space in 2021.
The Dutch ingredients company elaborates on these trends in a new report released this month: ‘Nutritional food; shaping the future of new ingredients’. Consumer surveys conducted in partnership with FMCG Gurus at the end of last year, combined with external market data, have provided insights that FrieslandCampina is using to guide its own and its customers’ innovation.
“This R&D-driven project was set up to define our future dairy protein portfolio in the areas of active and performance nutrition. We wanted to make sure that what we are doing on the ‘inside’ in terms of innovation is aligned with what is going on the ‘outside’,” Floris Daamen, Fri
In the second in our series profiling past winners of the NutraIngredients Awards, we take a look at Nutrigenomix, the genetic testing firm that triumphed in the Personalised Nutrition Initiative Award back in 2020.
In a hotly contested category, the judges were impressed by Nutrigenomix’s Plant-Based Personalised Nutrition & Fitness test that provides DNA-based dietary advice for those on a vegetarian or vegan diet.
In keeping with current trends and the move towards a more sustainable lifestyle, the test offers these recommendations based on 70 genetic markers including macronutrient, micronutrient and fitness insights.
The results are delivered through healthcare practitioners, enabling further personalisation and behaviour changes for the long-term.