Operator
Ladies and gentlemen, good morning, and a warm welcome to the Q1 2021 Nielsen Holdings plc Earnings Conference Call. My name is Lisa, and I ll be operating this call. [Operator Instructions]
I will now hand over to one of your hosts, Sara Gubins, Senior Vice President, Head of Investor Relations, Treasury at Nielsen. Sara, you may begin.
Sara Gubins
Senior Vice President, Investor Relations and Treasury
Good morning, everyone. Thank you for joining us to discuss Nielsen s first quarter 2021 financial performance. I m joined by our CEO, David Kenny; and our CFO, Linda Zukauckas. Our COO, Karthik Rao, will also be on for the Q&A portion of the call. A slide presentation that we ll use on this call is available under the Events section of our Investor Relations website. Before we begin, I d like to remind all of you that our remarks and responses to your questions today may contain forward-looking statements, including those relating to our business plans and 2021 guida
ThinkAnalytics Delivers the Intelligence Powering Personalized Images to Boost Viewer Engagement
totaltele.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from totaltele.com Daily Mail and Mail on Sunday newspapers.
ThinkAnalytics aims to boost engagement with Personalized Images
rapidtvnews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from rapidtvnews.com Daily Mail and Mail on Sunday newspapers.
New Gracenote Personalized Imagery Solution Helps TV Services Improve Content Discovery and Drive Viewership
Curated program images appealing to viewer interests and preferences lead to more hours watched, titles watched
News provided by
Share this article
Share this article
EMERYVILLE, Calif., March 3, 2021 /PRNewswire/ Gracenote, a Nielsen company (NYSE: NLSN), has launched Personalized Imagery to help video services increase engagement by presenting the most appealing program images to viewers in their user interfaces (UIs), content carousels and program guides. Leveraging Gracenote Video Descriptors including mood, theme and scenario in conjunction with cast information, the all-new imagery created by Gracenote will help optimize providers proprietary content discovery experiences and third-party recommendation results.