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How Zydus Wellness is trying to regain Complan s lost glory
Tarun Arora, CEO, Zydus Wellness said that the company, to begin with, is investing massively to improve the penetration of the Complan brand in mass markets
Ajita Shashidhar | January 7, 2021 | Updated 01:19 IST
Remember the popular jingle I am a Complan Boy, I am a Complan Girl ? This popular ad campaign, which had successfully driven home the belief that Complan was the best nutrition supplement for a growing child through the eighties and nineties, somehow lost its way over the years. Frequent change of hands - from GSK to Kraft Heinz and then to Zydus Wellness - as well as frequent changes in formulation and positioning took a toll on the brand. Complan s market share, which a decade ago was in the region of 14-15 per cent (Horlicks has an over 60 per cent share), is now around 6-7 per cent of the overall malt-based beverage category. However, the brand s new owner Zydus Wellness (it acquired Heinz India for Rs 4,5
Mannai Heavy Equipment Division bags Eicher overall best dealer award in region
30 Dec 2020 - 8:54
The Peninsula
Doha: On the last quarter of 2020, Mannai Automotive Group’s Heavy Equipment Division, the sole distributor and dealer for a spectrum of internationally known heavy equipment brands, landed recognition from Eicher Motors as the Overall Best Dealer in the Middle East region owing to its leading sales and services coupled with the newly built showroom and aftersales infrastructures within 2019 to 2020.
On behalf of Eicher, the award was bestowed by Tarun Arora, VECV Eicher Regional Head and the Middle East & Country Head to Khalid Yousef, Heavy Equipment General Manager of Mannai Automotive Group. Due to risks posed by the COVID-19 pandemic, the award reception ceremony was held online via video conference call.