Woolworths goes green in latest campaign via M&C Saatchi for Olympics
July 23, 2021 9:47
The campaign via M&C Saatchi features a montage focusing on all things green at Woolworths.
The 60-second spot features a list of words rhyming with “green”, as well as referencing the green and gold colours of the Australian Olympic Team.
The spot references Woolworths’ plan to be powered by 100% renewable energy by 2025, which competitor Coles has also committed to.
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Andrew Hicks, Woolworths’ group chief marketing officer, said: “Australia and the world has changed profoundly over the last 18 months, and so have the expectations of our customers. As today’s fresh food people, we need to evolve and grow with them.
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Friends compete to earn the most Velocity points at 7-Eleven
July 8, 2021 1:31
7-Eleven has launched a campaign to celebrate the ability to earn Velocity Frequent Flyer points at 7-Eleven via CHE Proximity.
It was announced in May this year that members of Virgin Australia’s loyalty program would be able to earn points at 7-Eleven stores.
The spots see a pair of friends competing with one another to see who can earn the most points at 7-Eleven.
Adam Jacka, head of marketing communications at 7-Eleven said: “As lockdowns ease, we are excited to help people take to the skies again by making earning Points everyday easier. Whether it’s an early morning freshly ground coffee, a delicious wrap for lunch, a fill up on fuel or a treat on the go, our customers can now earn Velocity Points to get to their next reward faster.