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The Cancer Council of Victoria launches new 'The con that kills' campaign via Three Wise Men

Three Wise Men have launched a new campaign for the Cancer Council of Victoria. Many smokers have the misperception that some cigarette variants are less harmful than others. This is a con propagated by the tobacco companies who manipulate their products to create smoother, fresher sensory exp
Maddy Leigh Pete Becker Randal Glennon Kelly Dienaar Amelia Seeber Michael Lutman

Friends compete to earn the most Velocity points at 7-Eleven

Friends compete to earn the most Velocity points at 7-Eleven July 8, 2021 1:31 7-Eleven has launched a campaign to celebrate the ability to earn Velocity Frequent Flyer points at 7-Eleven via CHE Proximity. It was announced in May this year that members of Virgin Australia’s loyalty program would be able to earn points at 7-Eleven stores. The spots see a pair of friends competing with one another to see who can earn the most points at 7-Eleven. Adam Jacka, head of marketing communications at...
Trent Roberts Lauren Moran Amy Weston Nat Hort Fraser Nelson Lydia Bauer

Friends battle for Velocity Frequent Flyer points in new 7-Eleven campaign via CHE Proximity

July 8 2021, 12:37 pm | BY Ricki Green | 18 Comments 7-Eleven has launched its partnership with the Velocity Frequent Flyer program through a new campaign from creative agency CHE Proximity.   Australia’s 10 million Velocity Frequent Flyer Members can now earn Points on everyday food, drinks, fuel and more at over seven hundred 7-Eleven stores. Says Adam Jacka, head of marketing communications at 7-Eleven: “As lockdowns ease, we are excited to help people take to the skies again by ...
Trent Roberts Lauren Moran Amy Weston Fraser Nelson Nat Hort Lydia Bauer

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BCF celebrates the joy of camping in the face of no overseas travel

BCF celebrates the joy of camping in the face of no overseas travel December 11, 2020 10:51 There’s a brighter side of not being able to go overseas for Christmas, and BCF is noting the weird and wintery family reunions that Australians will miss out on this year. BCF’s iconic jingle describes the disappointment many feel about being unable to go overseas, but the song is contrasted with the picturesque images of Australians camping in the great outdoors. The ad also makes reference to th...
Gabrielle Hughes Joey Knox Michael Derepas Andrea Lukacz Jaimee Kerr Zoe Wilkinson

BCF reminds Australians they're stuck in the best place on earth this summer in latest brand campaign via The Monkeys, Melbourne – Campaign Brief

December 11 2020, 10:25 am | BY Ricki Green | 32 Comments With international holidays off the cards this summer, BCF’s new campaign ‘You Couldn’t Be Anywhere Better’ via The Monkeys Melbourne, is reminding Aussies if you can’t be anywhere else, you may as well make the most of it here.   The outdoor retailer’s new campaign celebrates how international travel bans are making holidays in the Aussie bush even more enticing. Directed by Tony Rogers and produced by Guilty, the ca...
Joey Knox Michael Derepas Andrea Lukacz Jaimee Kerr Rohan Timlock Martin Greer

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