Terragon, Facebook introduce new solution to post-cookie advertising
Published 27 April 2021
As the online advertising industry counts down to the total extinction of third-party cookies, online advertisers and digital marketers have been urged to start testing new solutions.
This was a consensus call at a webinar organised by Terragon Limited in conjunction with Facebook attended by industry leaders and practitioners from fast-moving consumer goods, telcos, banks and e-commerce brands across Africa.
Speaking during the webinar, a marketing strategy and tech consultant at PwC, Chris Humphery, said that brands must invest in data and technology to prepare adequately for the post-cookie world.
By Raheem Akingbolu
As the online advertising industry counts down to the total extinction of third-party cookies, online advertisers and digital marketers have been urged to test new solutions now rather than later.
This was the advice of experts that spoke at a recent webinar organised by Terragon Limited in conjunction with Facebook.
The Webinar which was titled: ‘Online Advertising in a Post-Cookie World: Delivering Personalised Ads using the Terragon CDP and Facebook Conversions API,’ had almost 300 sign-ups from industry leaders and practitioners from leading FMCG, Telcos, Banks and E-Commerce brands across Africa.
Speaking at the event, a Marketing Strategy and Tech Consultant at PwC, Chris Humphery, noted that brands must invest in data and technology to prepare adequately for the post-cookie world.
Post-Cookie Advertising: Terragon, Facebook introduce new solution to bail-out brands
On
By Juliet Umeh
As the online advertising industry counts down to the total extinction of third-party cookies, online advertisers and digital marketers have been urged to test new solutions now rather than later. This was a consensus call at a recent webinar organized by Terragon Limited in conjunction with Facebook.
The Webinar titled: Online Advertising in a Post-Cookie World: Delivering Personalised Ads using the Terragon CDP and Facebook Conversions API, had almost 300 sign-ups from industry leaders and practitioners from leading FMCG, Telcos, Banks and E-Commerce brands across Africa.
Speaking during the Webinar, Chris Humphery, a Marketing Strategy and Tech Consultant at PwC, noted that brands must invest in data and technology to prepare adequately for the post-cookie world.
India the Fastest Growing App Market in 2020, With Highest Growth in Education Vertical: Adjust Report
India was at the 12th spot when looking at growth in gaming apps across the globe. By Vineet Washington | Updated: 8 April 2021 16:29 IST
Photo Credit: Adjust
Highlights
Education was the highest growing vertical in India
Argentina saw the highest growth in gaming
India was the fastest-growing app market across the globe in 2020 according to the data shared by mobile market research company Adjust. The latest analysis shows India saw significant growth – 49 percent – in 2020 compared to 2019 in terms of mobile app growth. The fastest growing vertical in India in the mobile app space was education, while gaming seems to be growing relatively slowly compared to other countries, even though it was the vertical that saw the highest overall growth.