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You know the feeling well. An inquiry lands in the press@ inbox and your heart sinks. You haven’t opened the email yet but you know it’s going to suck. Maybe you’ve worked with this reporter before, maybe you haven’t. Maybe you don’t even know who they are! It doesn’t matter. You sigh.
Why do some press inquiries elicit this reaction? What is it about certain reporters that make them so hard to work with?
Running into a difficult reporter may seem like a random occurrence, but it’s relatively predictable. We can use the