Facebook Inc. lashed out at Apple Inc. in a series of full-page newspaper ads, claiming the iPhone maker’s coming mobile software changes around data gathering and targeted advertising are bad for small businesses. The ads, which ran Wednesday in the New York Times, Wall Street Journal and Washington Post, carried the headline “We’re standing up to Apple for small businesses everywhere.” They home in on upcoming changes to Apple’s iOS 14 operating system that will curb the ability of companies like Facebook to gather data about users and ply them with targeted advertising.
Facebook previously told investors that Apple’s changes, scheduled to go live early next year, will lead to significant headwinds because most of its advertisers are small businesses. Apple has pushed back, accusing Facebook in November of showing a “disregard for user privacy.”
The ads, which ran Wednesday in the New York Times, Wall Street Journal and Washington Post, carried the headline “We’re standing up to Apple for small businesses everywhere.” They home in on upcoming changes to Apple’s iOS 14 operating system that will curb the ability of companies like Facebook to gather data about users and ply them with targeted advertising.
Facebook previously told investors that Apple’s changes, scheduled to go live early next year, will lead to significant headwinds because most of its advertisers are small businesses. Apple has pushed back, accusing Facebook in November of showing a “disregard for user privacy.”
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A coalition of states is suing to try to break up Facebook Inc. the latest event to call the company s future into question. If Microsoft Corp. s antitrust ordeal is at all analogous over three years from suit to settlement it could be a long time before the outcome of all this is known. And it could be years more until we see the ultimate impact on Facebook.
For investors in the social media company s stock, the future might look different from the kind of innovation and industry dominance we ve seen over the past decade. But it could still turn out well for shareholders if the company s focus shifts more toward optimizing its operations for near-term profitability with an emphasis on financial engineering.
8 FILE PHOTO: Facebook Chairman and CEO Mark Zuckerberg testifies at a House Financial Services Committee hearing in Washington, US, Oct 23, 2019. (Reuters)
Facebook Inc attacked Apple Inc in a series of full-page newspaper ads Wednesday, claiming the iPhone makerâs anticipated mobile software changes around data gathering and targeted advertising are bad for small businesses.
The ads, slated to run in the New York Times, Wall Street Journal and Washington Post, carry the headline “We’re standing up to Apple for small businesses everywhere.” They home in on upcoming changes to Apple’s iOS 14 operating system that will curb the ability of companies like Facebook to gather data about mobile users and ply them with advertising.
Facebook (FB) Attacks Apple (AAPL) iOS Changes in Full-Page Newspaper Ads bloomberg.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bloomberg.com Daily Mail and Mail on Sunday newspapers.