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(Bloomberg) Nestle SA agreed to buy vitamin maker Bountiful Co. for $5.75 billion, becoming a world leader in the field of minerals and supplements as the pandemic boosts demand for pills for health-conscious consumers. Nestle Health Science Chief Executive Officer Greg Behar said the purchase from private equity firms KKR & Co. and Carlyle should double e-commerce revenue from supplements to about $1 billion this year. Chief Executive Officer Mark Schneider dove into the field of vitamins and supplements in his first year as CEO in 2017 with the $2.3 billion acquisition of Atrium Innovations Inc. He has focused on developing larger brands in the competitive, fragmented segment, seeing a market in high-spending health-conscious consumers. “The bolt-on acquisition fits well with Nestle’s strategy to further expand in the highly attractive and globally growing category of specialized nutrition,” wrote Patrik Schwendimann, an analyst at Zuercher Kantonalbank. He said the price

Mark schneiderPaul bulckeMorgan stanleyBountiful coRite aidAtrium innovations incSimpson tacher bartlettNestle health scienceChief executive officer mark schneiderBloomberg newsAtrium innovationsHealth scienceBusiness generalகுறி ஶ்நைடர்மோர்கன் ஸ்டான்லிஏராளமான இணை