Televisa, Univision reach US$4.8 billion deal to merge media
Andrea Navarro, Bloomberg News VIDEO SIGN OUT
Grupo Televisa SAB will sell its content and media assets to Univision Holdings Inc. in a deal valued at US$4.8 billion, deepening ties between the two giants of Spanish-language TV.
Televisa, Mexicoâs top broadcaster, will remain the largest shareholder in the new Televisa-Univision, with an equity stake of about 45 per cent, according to a statement Tuesday. Under the terms of the agreement, Televisa will receive US$3 billion in cash and US$1.5 billion in Univision equity.
Teaming up with Televisa will help bolster Univisionâs push into streaming. Though Univision is the largest provider of Spanish-language TV and radio content in the U.S., it hasnât become as big a force online. Less than 10 per cent of the Spanish-speaking population currently uses a streaming service, compared with 70 per cent in the English-speaking market.
1-MIN READ
Univision To Launch Spanish Streaming Service For U.S. Hispanic Viewers
Spanishlanguage broadcaster Univision Communications Inc said on Tuesday it would launch a free videostreaming service, featuring Spanishlanguage programming, aimed at the Hispanic audience in the United States.
FOLLOW US ON: Spanish-language broadcaster Univision Communications Inc said on Tuesday it would launch a free video-streaming service, featuring Spanish-language programming, aimed at the Hispanic audience in the United States.
The ad-supported streaming service, PrendeTV, will be launched with over 30 channels and 10,000 hours of video-on-demand programming in Spanish from global content partners, the company said.
PrendeTV will offer curated Spanish series and movies as well as Hollywood blockbusters, global television series, novelas, comedies, classic sports, documentaries, lifestyle shows and children’s programming. (https://bit.ly/2LNS4Uk)