Specialty Pet Business Natural Balance® Poised For Innovation, Growth Following Acquisition
Veteran pet industry leadership team will fuel pet food brand s expansion, new product development
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UPLAND, Calif., Feb. 23, 2021 /PRNewswire/ Natural Balance
®, a national pet specialty premium food brand, is poised for innovation and growth in the rapidly expanding pet specialty food space following its recent acquisition by Nexus Capital Management LP from The J.M. Smucker Co. While reinforcing its commitment to core product lines and safe, healthy foods beloved by U.S. pet lovers, the company s research, development and product innovation teams also envision a robust pipeline of new specialty products for consumers under the Natural Balance