How are they doing it?
Nissan is leaving navigation systems out of thousands of vehicles that typically would have them, cutting the number of vehicles with pre-installed navigation systems by about a third, according to a person familiar with the matter.
Ram no longer offers its 1500 pickups with a standard intelligent rearview mirror that monitors for blind spots. Renault has stopped offering an oversized digital screen behind the steering wheel on its Arkana crossover also to save on chips.
Peugeot is going back to old-fashioned analog speedometers for its 308 hatchbacks, rather than use digital versions that need hard-to-find chips.
General Motors recently said it built some Chevrolet Silverado pickups without a certain fuel-economy module, costing drivers about 1 mpg.
Magna International Inc.
Magna’s Shelby Foam Systems in Michigan specializes in producing foam pads used in automotive seats and hit the 50-million-pad mark in 2019.
DETROIT The pace of auto industry change has become more exponential than linear, said Swamy Kotagiri, CEO of Magna International.
And keeping up with it now requires a comprehensive product portfolio, partnerships and alliances but also agility, Kotagiri said during an
Automotive News Congress Conversations webcast last week.
Kotagiri, who took the helm of the Canadian supply giant in January, offered advice for industry incumbents and new entrants as they navigate changing vehicle architectures, trends in electrification and autonomy and mobility as a service.
Keeping up with an auto industry that is rapidly changing requires a comprehensive product portfolio, partnerships, alliances and agility, says Swamy Kotagiri, who took over at Magna CEO earlier this year.
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DETROIT Electrification is accelerating, but it will happen over time, said Swamy Kotagiri, CEO of Magna International. It s not a switch on, switch off type scenario, Kotagiri said during an
Automotive News Congress Conversations webcast April 29. The key lies in how do you develop a strategy that is modular and scalable? We always looked at it as a marathon, have the sustenance to stay in the race rather than try to address it as a sprint.
Kotagiri took the helm of the Canadian supply giant in January. He offered some advice for industry incumbents and new entrants as they navigate various industry trends, especially the shift toward EVs.