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If the past two years of ramping up compliance for the California Consumer Privacy Act (CCPA) wasn t fun enough, businesses have new compliance challenges ahead in the next couple of years. This past November, California voters passed the California Privacy Rights Act (CPRA). The CPRA was a ballot initiative that modifies and expands the CCPA. It adjusts the criteria for applicability, adds a category for sensitive personal information, gives individuals new rights and also expands some of the existing CPRA rights. It also creates a new private enforcement authority and adopts some principles from the GDPR. Businesses will need to start modifying their privacy practices ahead of the CPRA effective date, January 1, 2023.
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California voters signaled that privacy is a top priority by overwhelmingly approving Proposition 24 on Nov. 3, 2020 the California Privacy Rights Act (CPRA). The CPRA amends and significantly strengthens the recently enacted California Consumer Privacy Act and moves California s privacy laws toward those of the EU General Data Protection Regulation (GDPR).
CPRA aims to place consumers “on a more equal footing when negotiating with businesses in order to protect their rights” by adding unprecedented consumer rights to those already afforded under CCPA. CPRA also specifically targets business practices that involve internet advertising, collection and use of sensitive personal information or children s data, and automated decision- making technologies.