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If the past two years of ramping up compliance for the California Consumer Privacy Act (CCPA) wasn t fun enough, businesses have new compliance challenges ahead in the next couple of years. This past November, California voters passed the California Privacy Rights Act (CPRA). The CPRA was a ballot initiative that modifies and expands the CCPA. It adjusts the criteria for applicability, adds a category for sensitive personal information, gives individuals new rights and also expands some of the existing CPRA rights. It also creates a new private enforcement authority and adopts some principles from the GDPR. Businesses will need to start modifying their privacy practices ahead of the CPRA effective date, January 1, 2023.