Thailand s fresh fruit export prospects remain promising this year
Despite the pandemic, Thailand s fresh fruit export prospects remain promising this year as the appetite for Thai fruit is strong, particularly in China, Vietnam and Hong Kong.
Somdet Susomboon, director-general of the International Trade Promotion Department, claims the agency expects fresh fruit shipments to grow by 17% this year to 122 billion baht. China is expected to retain the top spot as the leading export market for Thai fresh fruit, accounting for 70%, followed by Vietnam (12%), Hong Kong (10%) and others (8%).
Somdet said the department is promoting fresh fruit exports in line with the Agriculture [Ministry] and Commerce [Ministry] markets policy. This is a marketing-led production strategy exploring international markets through the country s commercial affairs officials and directors of Thai Trade Centers abroad.
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Commerce Minister Jurin Laksanawisit has ordered a panel to be established to work on the country s strategic trade plans for 2021-25 to cope with the crisis and ensuing recovery.
Speaking after outlining his 2021 trade policies to senior ministry officials, Mr Jurin said he assigned the commerce permanent secretary to chair the panel, which includes representatives from related government agencies and private sectors to draft Thailand s five-year trade strategies. The new five-year trade strategic plan is a part of a 14-pronged strategy the ministry aims for this year, said Mr Jurin.
They include the continuation of the farm price guarantee scheme to help farmers have sufficient income for production costs; discount campaigns to lower people s living costs; and online sales support for Thai entrepreneurs.
Commerce chief gets tough on counsellors
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Jurin threatens to recall laggards
published : 14 Dec 2020 at 08:30
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Commerce Minister Jurin Laksanawisit has threatened to move Thai commercial counsellors in foreign countries back to Thailand if they fail to function as salespeople to boost shipments and tackle hurdles for exports.
Mr Jurin is preparing working policies for all directors in the Office of Thai Trade Centers and commercial counsellors in 58 offices around the world, aiming to promote Thai exports despite the pandemic. As the pandemic is improving and vaccines are being produced, commercial counsellors need to adjust their export plans to expedite shipments, he said.