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How to get paid on TikTok

Understanding TikTok: platform nuances and optimising campaign performance

To maintain a consistent and significant level of user engagement and hence conversion, advertising campaigns on TikTok must maintain an always-on stream of creatives, explains Suki Lin, the senior director for Asia Pacific at Nativex. This in turn places an increasing demand on design resources, to constantly release new creatives

TikTok: The Shock Claims From The Four Corners x Hack Investigation

Here are the five biggest claims to come from the report. 1. TikTok’s Algorithm Can Promote Misinformation And Dangerous Content, Including Eating Disorders “It takes less than 30 seconds to find harmful content on TikTok, and a few hours for the algorithm to dominate someone’s feed with offensive videos, according to several researchers,” the Four Corners report claimed. The report referenced tech advocacy organisation Reset Australia, citing their experiments that discovered it “takes about four hours for the algorithm to learn that a 13-year-old is interested in racist content, and about seven hours for sexist videos to swamp someone’s feed.”

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