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Online community builder Higher Logic recently announced its acquisition of Vanilla, a Canadian cloud-based community software company.
Headquartered in Rosslyn at 1919 N. Lynn Street, Higher Logic creates online forums for companies, nonprofits and member-based organizations. By acquiring Vanilla which helps brands engage customers and increase their loyalty while reducing costs the company said it will be able to serve more customers than any other community solution of its kind.
“At a time when human connection is more important than ever, Higher Logic will expand its offering to customers across new markets and geographies,” the company said in a press release. “Together, Higher Logic and Vanilla will give its customers more choices with purpose-built community engagement solutions that meet the needs of their use case, industry and users.”
is proudly featuring 1812 N. Moore Street in Rosslyn.
Online secondhand shopping is taking the U.S. fashion market by storm and one Arlington startup is helping traditional retailers adapt.
Recurate co-founded by CEO Adam Siegel, who lives and works from home in Rosslyn allows retail brands to host resale platforms where customers can sell their used items directly from their purchase history.
The company manages the shipment from the seller to the buyer, and the seller is compensated with in-store credit or cash once the product is delivered.
“Every brand has lost revenue and customers to the resale market,” CEO Adam Siegel tells ARLnow. “Sites like Poshmark and ThredUp have made it cool to buy pre-owned products, and brands’ customers are flocking to those sites to buy branded pieces.”
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