Customer Imperative News Today

Sponsored by Monday Properties and written by ARLnow, Startup Monday is a weekly column that highlights Arlington-based startups, founders, and local tech news. Monday Properties is proudly featuring 1515 Wilson Blvd in Rosslyn. With a seventh acquisition under its belt, local startup Higher Logic is launching a new service for building easy-to-navigate websites. Ballston-based Higher Logic (4250

Rosslyn-based Higher Logic followed up on a recent expansion of its 1919 N. Lynn Street offices with the acquisition of Customer Imperative, a South Carolina-based a startup that focuses on building communities and establishing a dialogue between businesses and their customers.

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Online community builder Higher Logic recently announced its acquisition of Vanilla, a Canadian cloud-based community software company. Headquartered in Rosslyn at 1919 N. Lynn Street, Higher Logic creates online forums for companies, nonprofits and member-based organizations. By acquiring Vanilla — which helps brands engage customers and increase their loyalty while reducing costs — the company said it will be able to serve more customers than any other community solution of its kind. “A...