The Story of a Credit Revolution Fueled by Digital Natives
Published 3 months ago
Philip Belamant, Founder and CEO of Zilch
Generation Z are the most financially savvy generation we’ve ever known. It’s clear they have watched and learnt from the mistakes of their parents and grandparents when it comes to credit and lending and as such are demanding a change. The first true digital natives, Gen Z not only expect, but demand, transparency and business in all industries have little choice but to adapt to cater for this if they want to keep up.
In this article I want to explore how Gen Z’s are forcing credit providers – old and new – to lend responsibly and outline how Buy Now, Pay Later (BNPL) providers can provide the best service possible for Gen Z’s in the most responsible way.