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Dubai Duty Free marks anniversary with Dh70m in sales The airport retailer celebrated its 37th anniversary on December 20 A total of 104,698 sales transactions were recorded in store over the three-day period. Dubai Duty Free marked its 37th anniversary in style as it welcomed passengers travelling through Dubai with a special 25 per cent discount on a wide range of merchandise over three days from December 18-20. The 72 hours anniversary sale, which was also extended to its ‘Home Delivery’ customers, resulted in sales of Dh69.990 million ($19.175 million). From a category point of view, perfumes was the highest selling category with sales of Dh17.613 million during the three-day period. Sales of cosmetics reached Dh8.179 million, while sales of watches topped Dh7.891 million. Sales of tickets for the Dubai Duty Free Millennium Millionaire and Finest Surprise promotions combined reached a staggering Dh7.373 million, making it the fifth most popular category.

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