The Department of Natural Unicorns at Lake Superior State University urges residents to not quest unicorns on Feb. 14 this year as a celebration of its 50th anniversary.
How ‘unicorn hunting’ came to be a tradition at this Upper Peninsula university
Updated Feb 09, 2021;
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SAULT STE. MARIE, MICH. One Upper Peninsula university’s practice of “unicorn hunting” is alive and well as the tradition marks its 50 anniversary just don’t attempt to bag the mythical beast on Valentine’s Day.
That’s the message from Lake Superior State University, which is breathing new life into a tongue-in-cheek tradition first dreamed up by the late W.T. Rabe, LSSU’s notoriously clever former director of public relations.
Unicorn hunting, or “questing,” as it is properly known, has been part of university lore since 1971, when the newly hired Rabe founded a group called the Unicorn Hunters one of several quirky PR stunts meant to help make a name for LSSU, which had just established itself as an independent school after being part of what is now Michigan Technological University.