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Insight - Navigating Halal market in Malaysia

The Malaysian Muslim consumer is youthful, curious and tech-savvy There are an estimated 1.9 billion Muslims in the world today, making up roughly 26% of the global population. One in four people adheres to a Muslim lifestyle and its religious practices, including adherence to Halal standards. Based on a State of the Global Islamic Economy Report 2021, spending by Muslim consumers is expected to reach US$2.4 trillion by 2024. Food spending alone is likely to account for over US$1 trillion of the total figure. The Muslim population in Asia is under 30 years old on average. The high internet coverage in Malaysia means many consumers are strongly influenced by social media and use it as their primary source of information. Social media channels have a proven impact on sales of global brands, particularly by tapping into aspirational lifestyle marketing through Halal events and campaigns.

Masri Zazali named new mayor of Seremban City Council | Malaysia

Friday, 23 Jul 2021 12:02 PM MYT SEREMBAN, July 23 Negri Sembilan deputy state secretary (management) Datuk Masri Razali has been appointed as the new mayor of Seremban City Council (MBS), effective today. Mentri Besar Datuk Seri Aminuddin Harun, in a statement today, said Masri took over from Datuk Zazali Salehudin who retired from the civil service. “The handing over of duties and the swearing-in ceremony were held in accordance with standard operating procedures as stipulated by the National Security Council,” he said. Masri, who holds a Master’s Degree (Business Administration) from Universiti Kebangsaan Malaysia, started his career in the civil service in 1997 as an Islamic Affairs Officer under the administration of the Negeri Sembilan State Secretary.

Masri appointed new MBS mayor

Masri appointed new MBS mayor 23 Jul 2021 / 12:05 H. Pix from Pejabat Setiausaha Kerajaan Negeri Sembilan official page SEREMBAN: Negeri Sembilan deputy state secretary (management) Datuk Masri Razali has been appointed as the new mayor of Seremban City Council (MBS), effective today. Menteri Besar Datuk Seri Aminuddin Harun, in a statement today, said Masri took over from Datuk Zazali Salehudin who retired from the civil service. “The handing over of duties and the swearing-in ceremony were held in accordance with standard operating procedures as stipulated by the National Security Council,” he said. Masri, who holds a Master’s Degree (Business Administration) from Universiti Kebangsaan Malaysia, started his career in the civil service in 1997 as an Islamic Affairs Officer under the administration of the Negeri Sembilan State Secretary.

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