Novel perceptions: People with diabetes more willing to compromise taste and cost for healthier staple foods People suffering from diabetes or have a family history of chronic diseases were more willing to adopt novel staple foods, compromising on taste and cost, compared to their healthier peers, according to a study conducted in Singapore.
The study found that taste and cost were key considerations for Asian consumers in accepting novel healthy staple foods, however participants with diabetes were more willing to compromise these for the health benefits.
Researchers conducted 11 focus group discussions, comprising 37 healthy participants and 22 participants with diabetes to explore attitudes and perceptions towards novel staple foods.