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Biography
Mariya Trifonova is visiting fellow in ECFR’s Sofia office, focussing on the national business case of European climate and energy policies. Trifonova is a PhD candidate and an assistant professor at the Department of Industrial Economics and Management of Sofia University where she teaches environmental economics, sustainable governance of energy systems, and economic aspects of renewable energy technologies and biofuels. Previously, Trifonova was program director of the Bulgarian PV Association, and part of the team at the European Institute of Energy Research team in Karlsruhe. She has been involved in projects such as PV Grid, Nanophosolar, MEDEAS, ClimAct and has contributed as a national expert to the annual edition of the World Energy Trilemma Index since 2000.
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The Earth is populated by an increasing number of people who demand more and more products, which is simply not viable in the long run. Our planet does not have unlimited resources. Emissions are harming the environment in various ways.
More companies thus need to switch to more sustainable production, sometimes due to pressure from consumers, but often resulting from new rules imposed by the authorities.
But this kind of change can t ever pay off - or can it?
A new study by a research group from the Norwegian University of Science and Technology (NTNU) has reviewed 100 articles on how sustainably oriented innovation affects companies competitiveness.