Southern Mass Credit Union Rebrands as Alltrust Apr 26, 2021 | Reprints | Print
Fairhaven-based Southern Mass Credit Union has launched a new brand and changed its name to Alltrust Credit Union.
“The Alltrust name better expresses our focus on being a trusted financial partner for all our members, at every stage of life,” Carmen Sylvester, president and CEO of SMCU, said in a statement last week. “Our new brand identity more accurately reflects our credit union’s core values and culture, as well as our mission to help our members create brighter futures for themselves and their loved ones.”
Founded in 1922, SMCU has grown to $300 million in assets and has more than 14,000 members in Massachusetts and Rhode Island. It has branches in Fairhaven, Fall River and New Bedford.
Southern Mass Credit Union rebrands
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