USA TODAY and Adweek Join to Host The Big Game Summit
Staff
USA TODAY NETWORK PRESSROOM
USA TODAY and Adweek will be co-hosting a virtual event, The Big Game Summit, that will feature industry thought leaders for a conversation on this year’s Super Bowl ads, the creativity, and the trends ahead of the game.
USA TODAY’s annual Ad Meter program has provided insights around consumer sentiment towards the commercials since 1989. The event held with Adweek, a leading publication covering creativity, advertising, and marketing year-round, will highlight highly-rated commercials as measured by Ad Meter and preview what consumers may expect from brands following an unprecedented year.