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How Michigan’s downtowns survived the pandemic
Updated 12:25 PM;
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Within days of the first COVID-19 case being reported in Michigan, Sue Huggett walked door-to-door asking downtown Kalamazoo businesses to participate in the Gift Card Stimulus program.
As the events director for the Kalamazoo Downtown Partnership, Huggett’s duties became solely focused on business support. Doors were closing and the weight of the novel coronavirus was setting in.
In five days, Huggett collected 2,000 gift cards from 66 businesses. She set up a mailing station in her home and sent the gift cards directly to purchasers. The downtown partnership added $10 to every $25 gift card purchased. The initiative brought $70,000 to downtown businesses within a week.
9 & 10 News
March 5, 2021
Now, other agencies are looking to see how they can recreate their own version.
On Friday, the Traverse City Downtown Development Authority met with University of Michigan in Ann Arbor to discuss a road painting project they’re looking into.
They were interested in the amount of materials the DDA had to purchase, how they designed the painting, and how many volunteers it took to become a reality.
TC DDA says even though they won’t be painting Front Street this year, they’re excited to have inspired other towns in Michigan.
Downtown Experience Coordinator, Nick Viox says, “When we did the project we reached out to a number of communities that were painting the streets just to see how much gallons can really be stretched throughout the street.”