Whole of government media tender worth SG$80m picks master media agency Details 15 October 2018
Ministry of Communications and Information (MCI) has appointed Publicis media solution led by Starcom as its master media agency, following a whole of government (WOG) tender, Marketing understands.
UPDATE:
Marketing initially understood the account to be valued at SG$100 million, but MCI later clarified this to be approximately SG$80million. After a rigorous process that looked into the price competitiveness, media buying capabilities, and the proven track records of six tenderers for the MMA, we have appointed the Gov@Publicis Media consortium led by Starcom Media Worldwide, Claire Tan, director, National Marketing Office, MCI told