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Pinterest bans weight loss ads, promotes body acceptance
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Pinterest bans weight loss ads, promotes body acceptance
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Pinterest says it s the 1st major platform to ban ads with weight loss language, imagery
Jeff Chiu/AP
In this April 1, 2015 photo. a pin signifies Pinterest s Japan offices on a map at the Pinterest office in San Francisco. (AP Photo/Jeff Chiu)
and last updated 2021-07-03 18:24:21-04
Pinterest announced Thursday that itâs updating its advertising policies to prohibit all ads with weight loss language and imagery from its website.
Pinterest cited the challenges related to body image and mental health that many people of all ages face, particularly as we emerge from the COVID-19 pandemic.
Specifically, Pinterestâs updated policy prohibits any weight loss language or imagers, any testimonials regarding weight loss or weight loss products, any language or imagery that idealizes or denigrates certain body types, referencing body mass index (BMI) or similar indexes, and any products that claim weight loss through something worn or applied to the skin.
Source:
Highlights
In 2019, Instagram restricted weight loss content and certain types of cosmetic surgery from being seen by users under age 18.
Pinterest has been one of the more forward-thinking social media platforms when it comes to reining harmful or misleading content in its ads.
In 2016, it prohibited ads for sensitive content including cultural appropriated and inappropriate costumes .
To prevent content that could encourage unhealthy or disorderly eating habits, social media firm Pinterest is updating its ad policies to prohibit all ads with weight loss language and imagery .
The company developed its new policy with guidance from the National Eating Disorders Association (NEDA), whose research shows there has been a rise in eating disorders and unhealthy eating habits in young people during the pandemic, The Verge reported.
Pinterest Bans Weight Loss Ads, The First Major Social Network To Do It
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