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Subscribe Japan Focus: Nestle plant-based coffee, Kirin thin film technology, supermarket strategies and more feature in this edition of Japan Focus By Guan Yu Lim Nestle s plant-based coffee, Kirin s thin film technology, supermarket strategies and more feature in this round-up. Nestle Japan has launched two ‘plant-based coffee’ ranges as it seeks to maximise the appeal of one of the nation’s most-consumed beverages while tapping into one of the hottest consumer trends. According to Nestle Japan, the market for plant-based foods and beverages is rapidly growing locally, particularly amongst consumers interested in healthy food and lifestyle, or in ethical consumption, a key driver for the firm to get in on the trend.

Greig gilbertNational supermarket association of japanJapan consumer affairs agencyNestle japanNational supermarket associationWhite paperConsumer affairs agencyEast asiaPlant based developmentPrepared foodsRaditional and staple foodsகிரேக் கில்பர்ட்தேசிய பல்பொருள் அங்காடி சங்கம் ஆஃப் ஜப்பான்கூடு ஜப்பான்தேசிய பல்பொருள் அங்காடி சங்கம்வெள்ளை காகிதம்