A round-up of key issues from 2020 ICT Clinic Column (I)
Chukwuemeka Fred Agbata Jnr.
The ICT Clinic column now in its eighth year continues its tradition of driving the Nigerian economy, empowering start-ups, and championing policies that not only impact the country positively but are in sync with current trends in technology.
With that, I bid you welcome to 2021, a year upon which last year’s failed hopes and expectations are pinned.
Although 2020 was an epic year, it still ended up being an interesting one with regards to issues that developed, some of which were solved, some ongoing, and yet some relatively untouched.
Freelancer
First off, know that you shouldn’t limit your search to the phrase content manager if you are looking for someone that works in this field. Experts may also label themselves as Managing Editors, Directors of Content Marketing, Editorial Directors, Content Marketing Managers, Web Content Managers, etc. These are all different titles that encapsulate the same skill set.
Naturally, most employers that look for full-time staff will begin their search by skimming through LinkedIn results. LinkedIn is a platform with over 430 million users and is the go-to place to find professionals in any sector – content managers included. It has a ProFinder feature, an internal search engine that can help you locate top local freelancers. Most employers need to feel assured that the person they are contacting is a reliable and hard-working talent. That is why recommendations are a useful tool that leads to well-educated choices. Do not be afraid to reach out to previous employers thr
Google December 2020 Core Update Insights
Five search marketers share their perspectives on the December 2020 Google Core Algorithm Update.
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In my opinion, Google updates have increasingly been less about ranking factors and more about improving how queries and web pages are understood.
Some have offered the opinion that Google is randomizing search results in order to fool those who try to reverse engineer Google’s algorithm.
I don’t share that opinion.
Certain algorithm features are hard to detect in the search results. It’s not easy to to point at a search result and say it is ranking because of the BERT algorithm or Neural Matching.
December 18th 2020 15:59
Content
2020 has been an eventful year for SEO practitioners, PPC specialists and anyone working in the field of search marketing.
With so much of our lives, particularly in the realm of commerce, abruptly shifting online, search volume has proliferated and become a crucial window into evolving consumer preferences, needs and habits. Google has made new search marketing tools available for free to aid businesses, and in a major move, turned Google Shopping into a free-to-list environment, beginning with the United States and rolling out to the rest of the world as the year progressed.
Cash-strapped businesses have relied more on organic search optimisation for visibility as advertising budgets have been pulled, which has lent a new prominence to the role and skills of the SEO. Add to that the announcement and impending rollout of Google’s new ‘Page Experience’ update that will take various user experience signals into account, and search m