By Special Guest
Carol Trehearn
If you are reading this article, there is a high chance that you found this page by using Google. Whether you came via a link on this site or from another site, you probably started your internet browsing session on Google.
However, empires fall all the time, even digital ones! The question that a lot of internet users will have, especially if they are interested in digital marketing, is: will Google always dominate the search engine market, or will a competitor one day take the throne?
Google and Digital Marketing
If you have ever tried to develop a digital marketing strategy, whether a wide-ranging business strategy or simply wondering “how can I get more followers on social media?”, you may have heard of SEO. SEO is short for Search Engine Optimization, and it refers to the practice of producing or editing written web content in a way that will result in the page appearing higher up the list on SERPs (Search Engine Results Pages). SEO is a
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A commonly discussed topic in forums related to search engine optimization (SEO) is whether a site would have a better chance to rank better on Google if the keywords are part of the domain names. It is widely believed by content creators and SEO analysts that having keywords would be an advantage to beat the competition.
Google search engine.
Here is the Answer
Well, the answer is no as per SEO expert and consultant Manish. Having a keyword in the domain name will not benefit websites. I too get lots of queries from people. If you are planning to start a website covering Hollywood news and if you think that having it in the domain name would be an advantage then you are wrong. To get the first-hand experience, just google your a topic and find the result for yourself, he told IBTimes Singapore.
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Google s latest algorithm update is giving hard times to the webmasters and content creators as there is high SERP (Search Engine Results Pages) volatility. Websites are witnessing lots of fluctuations in their rankings since the search-engine giant initiated the rollout process on 3 December.
Google Algorithm update: A week full of SERP volatility.
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Days after Google started rolling out the latest algorithm update, the pageviews of some websites started seeing significant improvement. This paved way for early celebration among those content creators who thought that the update had a positive impact on them. But in a span of three days, the pageviews dropped, Manish, an SEO consultant tells IBTImes Singapore.