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Google s latest algorithm update is giving hard times to the webmasters and content creators as there is high SERP (Search Engine Results Pages) volatility. Websites are witnessing lots of fluctuations in their rankings since the search-engine giant initiated the rollout process on 3 December.
Google Algorithm update: A week full of SERP volatility.
REUTERS/Charles Platiau
Days after Google started rolling out the latest algorithm update, the pageviews of some websites started seeing significant improvement. This paved way for early celebration among those content creators who thought that the update had a positive impact on them. But in a span of three days, the pageviews dropped, Manish, an SEO consultant tells IBTImes Singapore.