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Univision Lines Up Big Sponsors for Launch of PrendeTV Streaming-Video Hub
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Six of the nation’s most prominent advertisers have signed on as early supporters of Univision’s new PrendeTV, a vote of confidence in the streaming service as the Spanish-language broadcaster moves forward in early days under new management.
Clorox, Coca-Cola, Dunkin, Johnson & Johnson, Toyota and Walmart will serve as charter advertisers of the new service, Donna Speciale, the executive recently named president of advertising sales and marketing at Univision, tells
Variety in an interview. The company is now being led by Wade Davis, a former Viacom financial executive who helped arrange a purchase of a majority stake in the company by Searchlight Capital Partners, LP and ForgeLight LLC.
After years marked by discussion, research, and limited implementation, the gaming industry is embracing cashless gaming and digital payment processing systems at an accelerated pace. Joe Pappano, the recently installed CEO of Las Vegas-based Sightline Payments, says the explanation is three-fold. The expansion of digital gaming – both online casino and sports wagering – has made cashless payment technology an essential component of the growing market. Also, the COVID-19 pandemic and the subsequent health and safety protocols for land-based casinos to reopen last year “became an accelerator” that pushed land-based casino operators to look at new systems for moving payments from customers to gaming floors. But it’s the combination of both worlds, Pappano said, that is bringing about an aggressive change. “The third item is a true omni-channel approach that has one single player identity for both sides,” said Pappano, who joined Sightline in July after nearly 30 years in
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From fighting activists to raising money and managing mergers, top media bankers had a busy year in 2020, with telecom, media and tech M&A soaring 77% in 2020.
Univision s majority stake sale and Warner Music s IPO were among the biggest deals, and there s more to come this year.
Insider rounded up eight of the top media bankers making these deals happen.
It s been a stomach-churning year in media, with the pandemic providing a black swan event that has challenged even the smartest players.
Pivoting is the business plan du jour, and the telecom, media and tech sector bankers have been busy coming up with ways to seize the day for some and rescue plans for others.
Credit:
WarnerMedia
Donna Speciale was named president of advertising sales and marketing at Univision, as part of the Hispanic media giant’s reorganization under new management.
Speciale, who most recently oversaw ad sales at WarnerMedia, will be charged with leading Univision’s advertising and marketing business to deliver new ad products and solutions. Speciale left WarnerMedia in July 2019 in the aftershocks of AT&T’s acquisition of Time Warner.
As part of the announcement, Univision also named Pierluigi Gazzolo to the newly created role of president and chief transformation officer; Luis Silberwasser, to the newly created role of president of Univision TV Networks Group; c to exec VP of content distribution and partnerships; Adam Shippee to the newly created role of exec VP, corporate development, strategy and transformation; and Amy Tenbrink to exec VP and associate general counsel, revenue/business development.