Integrate Announces Appointment of Enterprise SaaS Product Leader Aaron Mahimainathan as New Chief Product Officer
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Aaron Mahimainathan, Chief Product Officer, Integrate
I’m excited to be joining Integrate at such a pivotal time in the evolution of B2B marketing and in the trajectory of the company, said Aaron Mahimainathan. PHOENIX (PRWEB) April 05, 2021 Integrate, the leader in B2B Precision Demand Marketing (PDM), today announced that Aaron Mahimainathan has joined the company as Chief Product Officer. Mahimainathan has over 20 years of B2B product leadership experience and most recently served as the Chief Product Officer at mobile app insights and analytics provider, App Annie. In his new role, Mahimainathan will lead the company’s product vision, strategy, and roadmap, driving continued value and usability to Integrate’s customers.
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Summary:
B2B marketers embraced Account-Based Marketing, but how do you get there? It won t be easy if you have the wrong strategy. Integrate thinks it can solve this, with a solution built on a buyer-driven marketing strategy.
We can look to COVID-19 as the accelerant needed to adapt B2B marketing, but it is only that, an accelerant. Buyers were changing their habits long before COVID (how they consume content, research and make decisions, engage with vendors), and they will continue on that path. We are now in a buyer s world, and we need a buyer-driven strategy. But it s a significant change for organizations that typically follow a marketing-driven or sales-driven strategy. Integrate believes they have the technology to help make that change.
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