Every business is starting a podcast - your business is probably next. But not so fast. Podcasts aren't the only episodic content to consider. And with so much episodic content, you'll want to consider these points to stand out from the pack.
Marketing isn't really working for us, so what to do? Break sh!t! At this event, we learned about the dangers of "woke washed marketing" and phony engagement. Marketing breakthroughs were shared - such as Tudder. Yes, that's Tinder for cows. Here's my event highlights.
At Adobe Summit, we heard plenty about building a better marketing platform - and delivering better experiences. But what happens when you put those aspirations to the pandemic test? During a customer session, Yellow Shoes, the internal ad agency for The Walt Disney Company, shared their story.
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B2B marketers embraced Account-Based Marketing, but how do you get there? It won t be easy if you have the wrong strategy. Integrate thinks it can solve this, with a solution built on a buyer-driven marketing strategy.
We can look to COVID-19 as the accelerant needed to adapt B2B marketing, but it is only that, an accelerant. Buyers were changing their habits long before COVID (how they consume content, research and make decisions, engage with vendors), and they will continue on that path. We are now in a buyer s world, and we need a buyer-driven strategy. But it s a significant change for organizations that typically follow a marketing-driven or sales-driven strategy. Integrate believes they have the technology to help make that change.
McAfee aims for sales and marketing alignment with Salesforce Pardot
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Global security software vendor McAfee was using Salesforce for its sales team, but integration with the marketing department was lacking. Pardot is set to change that.
(Image sourced via McAfee website)
Security software giant McAfee is overhauling its business development and marketing operations, so that marketing and sales are more closely aligned to take advantage of new opportunities. This includes migrating the marketing department away from Adobe Campaign Manager to Salesforce Pardot, in a bid to remove complex integrations with the sales team s use of Salesforce.