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Student selected for merit award
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Shift Labs announces Dave Anderson as Chief Executive Officer
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The Industrial Designers Society of America (IDSA) hosted the second webinar in its “Close That Loop!” series. This event focused on “Circular Business Opportunities and Navigating the Risks of Zero Carbon,” which explored how designers and companies can rethink products and services in productive ways, as well as the challenges and opportunities of carbon offsets. The panelists were Joel Makower, Chairman and Executive Editor of GreenBiz Group, Inc., and Peter Minor, Innovation Lead at Carbon180, in conversation with Shruti Parikh, Associate Director at Takeda Pharmaceuticals.
Makower started the conversation by offering his definition of circularity: “keeping molecules in play.” He emphasized that circular business is about a lot more than just recycling, which is how many people think of it.
Emphasizing the Importance of Product Design
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The Industrial Designers Society of America (IDSA) hosted the first webinar in its “Close That Loop!” series. This event focused on “Circular Business Models” and explored the role of design teams in building a circular economy as well as the related business challenges and opportunities. The panelists were Bridget Croke, Managing Director of Closed Loop Partners, and Anna Queralt Fuentes, Engagement Manager of the Ellen MacArthur Foundation, in conversation with Philip White, Professor at Arizona State University.
Fuentes began the discussion by elaborating on three principles of the circular economy: eliminating waste and pollution; keeping products and materials in use; and regenerating natural systems. She emphasized that design plays an important role and that important decisions made during the design phase are sometimes “hard to reverse,” with far-reaching and sometimes unintended impacts.