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Summary:
For a while, sales and marketing software seemed to be leaning best-of-breed, but is the suite back? Perhaps, but with a platform twist. How well is HubSpot positioned in all this? A recent talk on product updates sheds light.
The latest research tells us that marketers are once again looking at integrated suites to help them deliver their marketing programs, as opposed to best of breed tools. Gartner s 2020 Marketing Technology Survey found this to be the case:
Fifty-nine percent of respondents in this year s survey say they now prefer to select their technologies using an integrated suite approach instead, relying primarily on a single vendor with multiple interconnected capabilities to satisfy their needs.