Attribution Reporting News Today

So far Google has declined to offer assurance that it won't penalise publishers who refuse to use its Sandbox advertising technology.

Google has yet again announced that it will delay the deprecation of third-party cookies in Chrome earlier scheduled for second half of Q4.

Google Chrome is starting to block third-party cookies and replace them with a suite of APIs. We look at what this means for our online data.

/PRNewswire/ -- Today, IAB Tech Lab, the global digital advertising technical standards-setting body, released a comprehensive analysis shedding light on the...

Today, Google began rolling out Tracking Protection, a new feature that limits the use of cross-site tracking by deprecating third-party cookies by default.

Discover what marketing attribution is, why its beneficial, and seven marketing attribution reporting software options available today.

/PRNewswire/ -- Today, IAB Tech Lab, the global digital advertising technical standards-setting body, announced the establishment of two new working groups...

New working groups will work to advance artificial intelligence in digital media and navigate privacy sandbox changes in the chrome browser, the IAB said

Google has rolled out Privacy Sandbox to a “majority” of Chrome users, and will reach 100% of users in the coming months. But what is it?

Google is paving the way to serve you ads based directly on your browsing history, instead of cookies.