Protected Audience News Today

Google has yet again announced that it will delay the deprecation of third-party cookies in Chrome earlier scheduled for second half of Q4.

Google Chrome is starting to block third-party cookies and replace them with a suite of APIs. We look at what this means for our online data.

On Mozillas blog, engineer Martin Thomson explores Googles "Privacy Sandbox" initiative (which proposes sharing a subset of private user information — but without third-party cookies). The blog post concludes that Googles Protected Audience "protects advertisers (and Google) more than i...

Analysis Inspired by Google's Privacy Sandbox ad tech renovation initiative, Microsoft last month announced plans for a "privacy preserving" mechanism to…

Popular adblocker and VPN provider, AdGuard, scrutinized new Google Protected Audience API and wasnt happy. Heres what all this means for your privacy.

Now that Google Chrome has finally started ditching third-party cookies, AdGuard claims the new Protected Audience API is barely any better.

/PRNewswire/ -- Today, IAB Tech Lab, the global digital advertising technical standards-setting body, released a comprehensive analysis shedding light on the...

Today, Google began rolling out Tracking Protection, a new feature that limits the use of cross-site tracking by deprecating third-party cookies by default.

With Google set to turn off cookies for 30 million people on January 4, 2024, Kunal Guha, the platform's director of privacy partnerships for APAC, says the ad industry support is crucial.

Amidst the impending shift to a post-cookie era, the landscape of addressability is undergoing significant changes.