Page 2 - Protected Audience News Today

Google twice postponed disabling third-party cookies, but plans to phase them out for all Chrome users by the end of 2024.

A fine line must be drawn in the dynamic digital landscape between invading users' privacy and giving advertisers access to useful data.

Discover features coming to Google Analytics 4 in 2024 for first-party data, enhanced conversions, and durable ad performance measurement.

Originally published on January 27, 2021, this article has been updated to include an explainer video and to reflect Google renaming FLEDGE to Protected…

"The abolition of third-party cookies will make it possible to protect privacy-related data such as what sites users visit and what pages they view from advertising companies," notes the Japan-based site Gigazine. And this month "Google has confirmed that it is on track to start disabling third-p...

PUBM earnings call for the period ending September 30, 2023.

/PRNewswire/ -- Focusing on being more responsive to the fast-paced, dynamic changes in the digital advertising ecosystem, IAB Tech Lab, the global digital...

Google outlines new privacy-focused ad targeting strategies to replace tracking cookies, leaning on AI and first-party data.

Operator: Hello, everyone and welcome to PubMatics Third Quarter 2023 Earnings Call. My name is Christian [ph] and I will be your Zoom operator today. Thank you for your attendance.

PubMatic, Inc. (NASDAQ:PUBM) Q3 2023 Earnings Call Transcript November 8, 2023 PubMatic, Inc. beats earnings expectations. Reported EPS is $0.03, expectations were $-0.08. Operator: Hello, everyone and welcome to PubMatic’s Third Quarter 2023 Earnings Call. My name is Christian [ph] and I will be your Zoom operator today. Thank you for your attendance. This webinar […]