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IAB Tech Lab Announces Changes to OpenRTB Specification Update Cadence

/PRNewswire/ Focusing on being more responsive to the fast-paced, dynamic changes in the digital advertising ecosystem, IAB Tech Lab, the global digital.

Hillary slatteryBill simmonsProgrammatic supply chain working groupTechnology laboratory tech labTechnology laboratoryTech labMore frequent updates makeSpecification more agileBetter identify madeProvisional attributeProtected audienceOpen measurementProject rearcIab tech lab

Publica by IAS, Index Exchange, and The Trade Desk unveil new research showing an 84% drop in ad selection carbon emissions by adopting OpenRTB 2 6 for CTV advertising

Powered by data from Scope3, the research found newly introduced pod bidding feature drives further efficiency and sustainability throughout the CTV advertising supply chain NEW YORK, June 16, 2023. | June 16, 2023

New yorkUnited statesJill wittkoppAsia pacificWill dohertyJames wilhiteRob hazanMad science incMajor league baseballTech labProgrammatic supply chain working groupIndex exchangeTrade deskVice presidentInventory partnershipsWeek readers choice awards

Up and Coming Professionals to Know in Advertising Technology

These early- and mid-career professionals are helping advertisers crack the code on streaming TV ads, retail media, and many other opportunities.

New yorkUnited statesNew york stock exchangeSiena collegeSouth australiaFashion institute of technologyFranklin universityJack wattMark kennedyMandy hunsicker adamsSam marcEllen mulryanLaura fosterMichael greeneAmina asimAlex johnson

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