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Google s Protected Audience API barely any better, says AdGuard

Now that Google Chrome has finally started ditching third-party cookies, AdGuard claims the new Protected Audience API is barely any better.

Google chromeProtected audienceFirst locally executed decision

The future of app marketing in a privacy-centric age

New marketing strategies will have to rely on machine learning and predictive metrics, rather than measured or observed metrics.

Os skad networkSkad networkApp tracking transparencyChief product officerFirst locally executed decisionGroups experimentProtected audiencePrivacy sandbox

Early trials show that Google FLEDGE is flopping

In the first four months of testing, only five ad-tech companies have expressed interest in the new tech.

Nicole farleyRob websterFirst locally executed decisionPrivacy sandboxGoogle ad managerSearch engine landMarine corps

DuckDuckGo s Chrome extension will block Google s new ad targeting

The extension will block Google’s Topics and FLEDGE..

United kingdomPeter dolanjskiGoogle topicsGoogle chromeFirst locally executed decisionGroups experimentPrivacy sandbox

Chrome 101 has the first version of privacy-preserving ad profiling, landing today

Google Chrome 101 is landing in the later hours of today. It is a milestone release because it contains the first implementation of Google's ad profiling mechanisms called the Topics API and FLEDGE.

Google chromeFirst locally executed decisionGroups experimentPrivacy sandboxFederated learningWeb storageIndexed databaseAttribution reportingAbout google chrome

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