The Drinks Business
09 February 2021 By Alice Liang
Chinese estate Train winery has released a trio of new products that bear a striking resemblance to Elon Musk’s Tesla Tequila.
Lightning does seem to strike twice: Train winery’s new trio – a brandy, an icewine and a rosé
The real deal: Telsa Tequila
Shortly after, an imitator with very similar packaging to Tesla Tequila was released on JD.com, one of the major e-commerce platforms in China.
The bottle label is named Wuma Xiangyin (舞马香印) and the series consists of a brandy (priced RMB1,688), icewine (RMB998) and a rosé. The brandy and wines are produced by Train winery (天润酒庄) based in Jingyang County in Shaanxi province, China.