STAR Plus toppled Sun TV in the latest viewership ratings for mega-cities.
05 Jul, 2021 - 09:19 AM IST | By indiantelevision.com Team
New Delhi: Hindi General Entertainment Channel STAR Plus continues to reign Television rating week after week, riding high on the popularity of its primetime shows. According to Broadcasting Audience Research Council (BARC)’s latest data for week 25, STAR Plus has toppled Sun TV to secure its place as the most viewed channel across the country for the second consecutive week.
According to the TV rating agency, STAR Plus recorded the Average Minute Audience (AMA) of 2961.93 in the week starting from 19 June to 25 June, with Sun TV trailing at AMA of 2689.83. AMA is indicative of the viewership of a channel and reflects the number of individuals of a target audience who viewed an ‘Event’ averaged across minutes.
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The response is bigger than opening matches of all other IPL editions held previously other than Dream11 IPL 2020
The
Star India.
The response is bigger than opening matches of all other
IPL editions held previously other than Dream11 IPL 2020 and 42% higher than the edition in 2019.The opening match of Vivo IPL 2021 has clocked 323 million total impressions on
Star India Network. The opening match between defending champions
Mumbai Indians and
Royal Challengers Bangalore received a tremendous response, bigger than opening matches of all other IPL editions held previously other than Dream11 IPL 2020 and 42% higher than the edition in 2019.
Since acquiring the media rights for the league, Star and Disney India have invested in and grown the league year-
Star India’s new campaign focuses on the real HD experience bestmediainfo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bestmediainfo.com Daily Mail and Mail on Sunday newspapers.