True Laundry detergent is 4x concentrated and allows consumers to use less laundry detergent, thus saving them money. A local Rochester group believes the product could also save the Black community s economic awareness. As consumers, we don t do enough to take our money and spend with each other and reinvest in ourselves, Hanif Abdul-Wahid said.
Abdul-Wahid is the founding member of The Clean Group a collection of private citizens in Rochester striving to build community economics through consumer purchasing, collective buying, and social consciousness.
When the group searched for a product they could introduce to Rochester, Abdul-Wahid said they focused on something every household needs.